I have worked on multiple campaigns, helping nonprofit organizations exceed their fundraising goals. I believe that inspiring giving is all about building empathy and connecting with donors. I am open to writing email templates, writing an entire email and print package campaign, or creating an inspiring message for your next campaign!

Please find a few samples below:

Year-End Appeal Email (1 of 5 in Package)

Dear [Donor Name],

As the year comes to a close, we reflect on our collective impact. With only a few hours left in a year of meaningful transformation, please consider making a final contribution to [Organization]. Your generosity helps advance our ability to reach millions of people, care for thousands of animals, and conserve our marine environment.

This year marked a milestone with the first anniversary of a major campus expansion, allowing us to connect with even more visitors and offer new ways to protect and restore our one ocean.

[Button: Make Your Final Gift of the Year]

Our ocean covers 71% of Earth, connecting every continent and sustaining all life. Maintaining ocean health represents a commitment to our shared future. We rely on the ocean to regulate our climate, provide food, and generate the air we breathe. We are deeply intertwined.

By supporting [Organization], you join a community of ocean advocates who inspire connection and care through unforgettable visitor experiences. These moments spark deeper relationships that help restore endangered species, advance conservation science, and inspire the next generation of ocean stewards.

Your gift — no matter the size — strengthens our ability to care for animals, protect the ocean, and support the people who rely on healthy natural systems.

[Button Graphic: Make an Ongoing Impact]

With gratitude,

[Digital Signature]

Campaign Email

Dear [Merge Name],

There are only a few hours left this Giving Tuesday! Give now to double your gift and make twice the impact for our shared ocean.

Your support powers the impactful work [Organization] is doing every day: creating connections that turn curiosity into conservation, cultivating lifelong relationships with the ocean, providing excellent animal care, and safeguarding the ocean we all share and call home.

[Button Graphic: Give Today]

Today only, your donation will be doubled for any gift up to [matching cap], thanks to a generous group of supporters. But don’t delay — this special opportunity only applies until midnight tonight.

The call for preservation and protection of the marine environment is louder than ever. By supporting [Organization], you help share the stories of our ocean and its inhabitants, inviting others to protect what they love and carry the message forward.

With gratitude,

Your friends at [Organization]

Donor Introduction Email

Dear [Donor Name],

My name is [First Name], and I wanted to say hello as the new [Role] at [Organization]. I’m grateful to be joining a trusted leader in education, advocacy, and conservation of our irreplaceable marine environment.

Growing up in [redacted], my exposure to the ocean was limited, but the landscape still inspired a deep respect and appreciation for the natural world. Since moving to the Pacific Northwest, I continue to be in awe of the intelligence of our connected ocean and all the beings that inhabit it.

Within my first month at [Organization], it’s clear that the generosity of supporters like you keeps our mission alive and thriving. In the past year alone, your support helped inspire over one million visitors to engage with marine conservation.

I also want to personally thank you for your generosity as a [donor/member level] supporter. Please don’t forget to take advantage of your donor benefits to experience the impact of your support.

If you have any questions about your donation or benefits, please don’t hesitate to reach out. I’m always happy to connect and would love to learn more about what inspires your interest in our work.

Thank you again for supporting our mission.

Warmly,
[First Name]
[Role]
[Organization]

Donor Welcome Template

Dear [Merge Name],

On behalf of the entire staff and all the animals in our care, thank you for joining our [benefit] donor circle with your generous gift of [amount] on [date]. My name is [Name], and I wanted to give you a warm hello as the [Org]’s Annual Fund Officer. I am delighted to offer you the following special benefits and opportunities to experience the impact of your contribution at the $[amount] donor level:

• [Benefit] per visit
• [Benefit}
• An [org] Family Plus membership which includes:
  • [Benefits Listed] 

Your member ID is [ID] and is valid through [exp date].

Login here to view your membership or reserve tickets to the [org]!

And be sure to check out these fun [org] features:

• Check in on your favorite marine mammals with our live cams.
• Dive deeper into the work we’re doing over on our blog. 

If you haven’t already received it, your digital membership card will be arriving via email soon. Additional instructions and frequently asked questions about our digital membership cards can be found on our website.

Once again, thank you for your investment which helps us care for [#] mammals, fish, invertebrates, corals and plants, educate [#] school children annually, and welcome over 1 million guests each year to bring our mission of [mission] to life. Please do not hesitate to reach out with any questions about your donation at [AF Info]. I hope to see you soon at the [org] and thank you again for your commitment to the conservation of our one world ocean.

[Digital Signature]